Publications

Published
Shamayleh, G (2027). "Pet Influencers: Navigating Narrative Form and Sponsored Content." in Routledge Companion to Influencer Marketing.
Aboelenien, A. & Shamayleh, G (2026). "Eco-influencers: Saving planet earth one audience member at a time." in Routledge Handbook  of Social Media Influencers.
Shamayleh, G. & Arsel, Z (2026). Digital Affective Encounters: The Relational Role of Content Circulation on Social Media. Journal of Consumer Research. 
Shamayleh, G. & Arsel, Z (2022). “From Blogs to Platforms: Content Landscape and Affordances,” in Routledge Handbook of Digital Consumption. 

In Revision
Dolbec, P., Fischer, E., & Shamayleh G. Consumption during COVID. 4th round revision at Journal of Consumer Research.
El-Bialy, R., Shamayleh, G., & Kerekes, M. “Who You Calling Bird Brain?”: Ontological Recalibration in Digitally Mediated Human-Corvid Communities. 1st round revision at International Journal of  Research Marketing .

Work in Progress
Dahl, C. E. & Shamayleh, G. Multispecies Ethnography in Consumer Research: Opportunities and Challenges of examining Interspecies Relationality.
Shamayleh, G. & Aboelenein, A. Sharing in the Storm: Understanding Online Communication in Times of Crisis. Targeted at Journal of Business Ethics.

MSc and PhD Dissertations
Shamayleh, G. (2024).  Digitized Dyadic Services: The impact of Technology on Interpersonal Services [Unpublished Master’s thesis].

Shamayleh, G. (2019). Engagement and Monetization on Instagram Pet Influencer Communities [Unpublished Master’s thesis].