Publications 

Grant, A., Arnould, E., Barnhart, M., Canniford, R., Dahl, C., Handelman, J., Huff, Aimee, Helkkula, A., Humphreys, A., Shamayleh, G., Weinberger, M., Waverley, J., Shankar, A. (2025, Jun). Beyond the Consumer: Expanding Consumer Research to Include Non-Human Actors, Consumer Culture Theory Conference.

Shamayleh, G & Arsel, Z. (2024, Oct). Digitized Dyadic Services: Tensions in the Online Therapy Experience, Association for Consumer Research Conference.

Kaliyamurthy, A., Belk, R., Cavusoglu, L., Drenten, J., Epp, A., Sherry, J. F., Harmeling, C., Kozinets, R. V., Shamayleh, G., Smith, A., Ukanwa, K., & Venkatraman, R. (2024, Oct). Roundtable: Digital inclusion and consumer empowerment. Association for Consumer Research Conference.

Shamayleh, G & Arsel, Z. (2024, Jul). Digitized Dyadic Services: The Impact of Technology on Interpersonal Services, Consumer Culture Theory Conference.

Shamayleh, G & Arsel, Z. (2024, Jul). The Digital Affective Network of Companion Species Content, Consumer Culture Theory Conference.

Kaliyamurthy, A. K., Brouard, M., Xavier, L. B., Venkatraman, R., Shamayleh, G., Kozinets, R., Franco, P., Epp, A., Ekpo, A., Darmody, A., Drenten, J., & Brouard, M. (2024, Jul). Focused forum: Consumer Inclusion and Empowerment in Digital Times. Consumer Culture Theory Conference.

Shamayleh, G & Aboelenien, A. (2024, Jul). Digital Sign of the Times: How Crises Impact Activity on Social Platforms [Poster]. Consumer Culture Theory Conference.

Dolbec, P. Y., Fischer, E., & Shamayleh, G. (2023, Oct) Do We Know a Crisis When We See One? A Practice Theoretic Conceptualization of Consumers’ Experience of Systemic Crisis, Annual Graduate Research Exposition, Association for Consumer Research Conference.

Shamayleh, G & Arsel, Z. (2023, Oct). Digitized Healthcare: How Mental Healthcare Platforms Shape Therapy [Poster]. Annual Graduate Research Exposition, Association for Consumer Research Conference.

Shamayleh, G. (2023, March 24). Digitized Healthcare: How Mental Healthcare Platforms Shape Therapy. 3 Minute Thesis Competition, Montreal, Qc, Canada. 

Shamayleh, G. (2023). Digitized Healthcare: How Mental Healthcare Platforms Shape Therapy [Poster]. Annual Graduate Research Exposition, Montreal, Qc, Canada.  

Shamayleh, G. (Guest) (2022, November). Improving Therapy Delivered Digitally [CBC Let's Go with Sabrina Marandola]

Shamayleh, G. (Organizer) (2022, November). Discussion Panel: A Conversation about the Platformization of Mental Healthcare. 

Shamayleh, G. (2022, July). The Digital Emotional Economy of Cute Animals on the Internet, Consumer Culture Theory Conference.

Shamayleh, G. (2022, February). The Digital Emotional Economy of Cute Animals on the Internet, Montreal Business Schools’ Ph.D. Symposium.

Shamayleh, G. (Guest) (2022, Jan 05), The Cute Economy [Global News Radio 630CHED] https://globalnews.ca/radio/630ched/]

Shamayleh, G. (Guest) (2021, Dec 24), The Cute Economy [Global News Radio 770CHQR] https://globalnews.ca/radio/770chqr/]

Shamayleh, G. (2021, October). Family Influencers as Digital Family Entrepreneurship: Monetizing a Collective Human Brand, Association for Consumer Research Conference.

Shamayleh, G. & Arsel, Z. (Guests) (2021, May 21), They're all good dogs (and cats?) [Audio podcast episode] 

Shamayleh, G. & Arsel, Z. Performative Human Pet Assemblages on Social Media. (guest speaker for Consumption, Media and Participatory Culture Seminar at HEC Montréal, Fall 2020)

Arsel, Z., & Shamayleh, G. (2020, October). Orchestrating Pet Influencers: Rhetorical and Visual Strategies in Creating Mediated Platform Content, Association for Consumer Research Conference.

Shamayleh, G. (2018). Man’s Best Social Media Proxy: Instagram Pet Micro-Celebrities [Poster]. Annual Graduate Research Exposition, Montreal, Qc, Canada.  

Shamayleh, G. (2017). Cats, Account Managers, and Followers: Pet Micro-celebrities as Influencers [Poster]. Annual Graduate Research Exposition, Montreal,  Concordia University, Montreal, Canada.