I am an Assistant Professor of Marketing at ESSEC Business School, I have a BSc in Economics with a concentration in Marketing from the Wharton School of Business and an MSc and PhD in Marketing from Concordia University.

My research interests and projects pertain to technologically mediated interactions and relationships. As a consumer researcher, the topics I investigate digital affective networks, digital self-expression, digitized interpersonal services, and shifts in consumption practices. I have published a book chapter entitled “From Blogs to Platforms: Content Landscape and Affordances,”  in the Routledge Handbook of Digital Consumption.

I have also presented my research at several academic conferences, such as Association for Consumer Research Conference, Consumer Culture Theory Conference, the Annual Graduate Exposition at Concordia University, and the Montreal Business Schools’ Ph.D. Symposium. I've published media articles in The Conversation, The Montreal Gazette, and Premières en affaires and discussed my research on radio (Global News Radio 630CHED, CBC) and podcasts (Tales of Consumption).

I am currently working on three projects on digitized dyadic services, the impact of online activism on consumer wellbeing and consumption patterns during the COVID-19 pandemic.