I am an Assistant Professor of Marketing at ESSEC Business School, I have a BSc in Economics with a concentration in Marketing from the Wharton School of Business and an MSc and PhD in Marketing from Concordia University.

As a consumer researcher, the topics I investigate digital affective networks, digital self-expression, technologically-mediated interactions, and shifts in consumption practices. I have co-authored a paper in the Journal of Consumer Research entitled "Digital Affective Encounters: The Relational Role of Content Circulation on Social Media" as well as a book chapter entitled “From Blogs to Platforms: Content Landscape and Affordances,”  in the Routledge Handbook of Digital Consumption. I have two forthcoming book chapters: the first is on eco-influencers in the Routledge Handbook of Social Media Influencers co-authored with Professor Aya Aboelenien, while the second is on companion animal influencers, solo authored for the Routledge Companion to Influencer Marketing.

I have presented my research at several academic conferences, such as Association for Consumer Research Conference, Consumer Culture Theory Conference, the Annual Graduate Exposition at Concordia University, and the Montreal Business Schools’ Ph.D. Symposium. I've also published media articles in The Conversation, The Montreal Gazette, and Premières en affaires and discussed my research on radio (Global News Radio 630CHED, CBC) and podcasts (Tales of Consumption).

I am currently working on six research projects centered around digitized dyadic services, the management of relational tensions surrounding social media self-expression, practice destabilization and reconfiguration during the COVID-19 pandemic, the dynamics and evolution of human-animal relations online, interspecies gift exchanges, and end-of-life transitions as consumption practices.